Stores and warehouses

SellingIO uses one Stores area for the places where stock sits. There is no separate Warehouses menu. The difference is what happens at the location: an offline store sells to customers at the counter, while a warehouse can exist only to fulfil online orders.

Choose the right location type

1. Use an offline store for counter sales

   Create a store when customers visit the location and its on-hand quantity must be counted as counter stock. A store has a store code, name, address, status, and its own per-SKU inventory.

2. Use a fulfilment warehouse for online-only stock

   Treat a location as a warehouse when it holds stock for platform orders but does not operate as a customer-facing store. It can be selected when mapping a TikTok Shop or Shopify warehouse.

3. Keep each physical pool separate

   Use one location record for each stock pool you count independently. Do not create both a store and a warehouse for the same units of stock, because that would represent the quantity twice.

What creating a store does

When you create an offline store, SellingIO creates a dedicated warehouse and per-SKU inventory mapping for it. This is the stock identity used by channel warehouse mapping. You still manage the location from Stores rather than from a second menu.

One store-linked warehouse can be the default warehouse. SellingIO uses that default as the suggested destination when you map platform warehouses.

One stock pool across channels

The location keeps its own quantity for each SKU, while SellingIO uses those location quantities to maintain the stock shared with connected channels. Read counter stock for the store counting workflow and warehouse mapping for a channel example.

How to check the model

Open Stores and select a location. An offline store exposes its information, Inventory, and catalogue pull tabs. You should not need to navigate to a separate Warehouses page.